I have a strategic, collaborative & consultative approach that delivers significant business impact without the typical budget, long turnaround times, and analysis paralysis
Professional Profile
I’m a Strategic Insights and Analytics executive and I work as the voice of today’s and tomorrow’s consumer. I create compelling narratives to build brands, grow revenue and tap unmet needs, and I’m a trusted C-Suite advisor to guide and inform strategic brand decisions.
In today’s unpredictable environment it’s critical to understand consumers’ beliefs, behaviors, and needs to drive sustainable growth. But companies struggle to mine insights to capture rapidly evolving attitudes to deliver impactful marketing or identify the friction points that stall growth.
My expertise is solving big problems, distilling complex data and research, and bringing stories to life. I have a track record of increasing sell-in, driving brand identity and attracting new consumers for both emerging and established brands. My accomplishments include identifying insights that have doubled revenue and reversed declining sales.
I’m an expert in both research and analytics which gives me a unique 360º approach to unlock deep consumer understanding and convert it into actionable insights. I can design and conduct first party data gathering (e.g. surveying, and research studies), as well as work with all syndicated data sources. I’m known for my consultative approach and providing innovative solutions that deliver real impact.
Industry Experience
B2B, B2C, Tech, AI, Professional Services, Consumer Goods, Retail, Broker (CPG/Retail), Non-profits, Start-ups, academic research (@NASA), Direct to Consumer (DTC), e-commerce
I've worked with..
